This Master Degree Program has been developed as a management degree in the synergetic areas of sports, culture as well as events management with a strong international focus.

The bachelor’s programme in Sport Science aims at imparting central competencies in the area of sport science, sport didactics and sport organisation as well as training-specific competencies. It qualifies students to work successfully in a wide range of sport-related and exercise-related occupational fields. Before starting to study, students have to complete a sporting aptitude admission test.

In the MBA – Sports Management course, students not only gain comprehensive training in business administration and management, but also in-depth skills in the specialist areas of sports organizations, sports marketing and sports psychology. The students in the MBA - Sports Management acquire in-depth knowledge of current health systems and organizations and deal with the aspects of physical and mental health. Other focal points are topics from sports psychology, motivation theories, relaxation and stress management methods as well as the various training approaches. The graduates of the part-time distance learning MBA – Sports Management are trained for demanding management tasks in sports and leisure organizations and can develop suitable concepts within these organizations and lead their implementation.

With the MBA – Management in Competitive Sports course, students get to know the economic structures in competitive sports, especially in national and international clubs and associations, in a theoretical and practical training. Furthermore, they learn to localize the associated special aspects and, based on this, to design and implement appropriate strategies for success. In addition, in the distance learning MBA - Leadership in Competitive Sports, the organizational necessities for those involved in both the amateur and professional sectors are deepened, with the focus on competitive sports. The students acquire the basic knowledge for these specific topics in the basic modules of economics, general business administration, marketing and financial management. This knowledge is supplemented, among other things, with subject-specific content such as sports financing and sports marketing.