Moravian University

Bachelors in Marketing Analytics

Bethlehem, USA

DURATION

4 Years

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

Request application deadline

EARLIEST START DATE

Aug 2025

TUITION FEES

USD 50,500 / per year *

STUDY FORMAT

On-Campus

* 2022-23 full-time comprehensive fee per year

Key Summary

About: The Bachelors in Marketing Analytics offers a comprehensive curriculum that combines marketing principles with analytical techniques. Students learn how to interpret data to inform marketing strategies and decisions, preparing them for the evolving marketplace. This program balances theoretical knowledge and practical skills in data analysis.

Career Outcomes: Graduates may pursue careers as marketing analysts, data scientists, digital marketers, or business intelligence analysts. They will find opportunities in various industries, leveraging their ability to analyze market trends and consumer behavior effectively.

Introduction

Marketing Analytics studies data to evaluate marketing activities. Students will learn to analyze data through accepted approaches and procedures that results in enhanced decision-making for marketing professionals. Marketing analytics studies patterns in economic and consumer data that can be used to improve an organization’s marketing strategy. This major will provide a good foundation for the Master of Science in Data Analytics program at Moravian.

Bachelors in Marketing Analytics

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