The MBA in Marketing aims to train managers in the areas of marketing and strategy to work in organizations of different sizes and sectors, favoring the development of a vision of market trends that leads to efficient managerial decision-making and the development of managerial attitudes compatible with the philosophy of focusing on the market, ethics and corporate responsibility.

The Postgraduate course in Business Management and Marketing with the objective of presenting concepts, models and tools with the objective of consolidating knowledge of business management and marketing, through a holistic and modern perspective, which enables participants to work in the area marketing, in companies of different sizes, sectors and stages of development.

The objective of the course is to develop professionals to work in the digital age, with a creative vision and knowledge to plan innovative digital marketing actions. The program consolidates communication and digital marketing knowledge within a contemporary vision that is adequate to the globalized behavior of today's society. In a collaborative environment, participants will plan actions and an applied communication and marketing project at the conclusion of the course.

The Graduate Marketing for Entrepreneurs course seeks to train entrepreneurs in the areas of marketing and strategy to work in their organizations, favoring the development of an applied vision that leads to efficient decision-making and the development of attitudes compatible with the philosophy of focus in the market, ethics and corporate responsibility.

The objectives of the course are to discuss innovative concepts of entrepreneurial business management with an emphasis on the marketing area, to train a professional with the ability to lead and apply knowledge in adverse scenarios, who is able to deal with challenging situations and make more assertive decisions.

Present the fundamentals and tools of the area, contextualize the strategic scenarios involved in the integration of physical and digital channels, develop a critical view and the use of new technologies applied in relations with customers and shoppers. Create the ability to carry out diagnoses and develop strategic plans for Trade Marketing linked to Marketing and Commercial objectives.

Postgraduate Certificate Professional in Business and Marketing is a course that aims to develop managers to work in multimodal markets (on/off line) and in constant change in management and technology, offering the necessary tools for analysis, planning, implementation and control of business strategies in complex environments.

Enabling professionals in marketing and related areas, or who are migrating to these areas, to grow continuously, with digital as a mindset and opportunity to act. The course offers both disciplines focused on tooling and on strategy and management, emphasizing the leadership aspects necessary for this new, dynamic and multitasking professional, who is increasingly demanded and expected by the market.

Present and describe the advanced applications of Data Analytics and Big Data in different areas, such as marketing, finance, investments, product planning and control, human resources management, etc. The intention is to allow the student to obtain a broad view of the current possibilities of applying technological resources in the analysis and prediction of results, as well as to present future trends in the area. Enabling you to develop and participate in new projects involving this knowledge.

The objectives of the course are to present the theories, concepts and practices that involve the luxury market, through a strategic vision of marketing and business, and to favor the development of skills and competencies to work in the corporate world with a complete vision of management. of luxury. In addition to providing market-specific networking.

The Master Self-Service Analytics Applied to Marketing with the perspective of improving the reading of the business environment, the program is based on an approach that demands from the participants the elaboration and application of methodologies and strategic actions in the digital environment and in the strategic and relationship. In a collaborative environment, participants will plan actions and a course completion project, which will be developed throughout the program.

In the Master in Consumer Experience Management, students will be prepared to: Know and manage the fundamentals of the responsive and customer centric marketing model, knowing how to manage users' purchase and consumption journeys, using both data marketing technologies and tools, integrating them with the multidisciplinary concepts and practices of applied social and behavioral sciences.

At ESPM, you acquire knowledge to become a transforming communication professional in all areas of this sector. Here, you get ready to understand communication in a broader, technical, marketing, technological and human way. During the course you will master marketing management, communication technologies and the application of creativity in the most different areas of market insertion, capable of questioning, innovating and transforming your work, society and your life.

About the postgraduate course in Digital Reinvention, whose objective is to provide the immersion and consolidated experience of the principles and tools presented above as pillars of Digital Reinvention, within its delimitation and theoretical context, through case studies relevant to each discipline and exercise of construction of a digital/hybrid MVP (minimum viable product), from the ecosystem perspective of companies with a conventional trajectory, companies with a digital/technology base and businesses conceived as startups/scaleups.

Throughout this postgraduate course, students will be prepared to learn about and manage fashion and beauty businesses in the digital environment.