Graduates in marketing engineering will perform in both public and private organizations, being qualified for executive levels and to support large enterprises and organizations. Their skills will allow them to perform dynamically in commercial, industrial, financial and service companies, complying with the social and economic objectives of the organization and a commitment to the country’s development.

The Master in Marketing Management in online modality, is designed to train innovative and cutting-edge professionals, who develop a broad and unique experience in marketing management in the digital age, being prepared to address management challenges, knowing how to listen to an empowered and demanding customer, generating a lasting value relationship over time, focused on customer loyalty and satisfaction, which encourages the competitiveness and viability of the organization.

What is the main challenge for brands in times of crisis? What are the most effective ways to connect, attract, and retain customers? The crisis has changed how we relate and how we learn. The digital transformation not only affects companies, but it also accelerates the need to acquire new skills, such as social listening, to be able to discover insights through digital conversations, which allow generating new business opportunities.