Training in the Higher Technician in Digital Marketing provides the theoretical-practical knowledge necessary for the analysis, interpretation, administration, and execution of digital marketing. As well as the use of communication as an indispensable tool for the creation of commercial strategies for positioning and selling a product, service or brand. This program seeks to train professionals who can understand the exercise of basic marketing and then focus on the digital area, a space that has grown rapidly and that has developed a series of possibilities and workspaces.

The graduate programs of the San Marcos University seek to train professionals in business administration with awareness and social responsibility capable of executing strategic, marketing, and financial planning in companies with professional ethics and leadership to achieve the profitability and necessary competitiveness, ensuring that the needs and demands for goods that customers require are satisfied with quality products, as well as the generation of innovative and entrepreneurial business projects, the implementation of inclusive personnel management practices and the efficient and responsible use of resources. In particular, the skills that the student will obtain from Marketing management stand out in this master's degree. Allowing him to be an expert in the development of competitive and flexible marketing strategies that allow identifying the needs and requirements of customers in the provision of demanded products and services with social responsibility, professional ethics, honesty, and proactivity. GRADUATE PROFILE A professional graduate of the Master of Business Administration with an emphasis in Marketing is characterized by his knowledge of organizational theory, planning, project management, labor law, planning, and development of marketing strategies. Management skills, decision making, strategic planning, leadership, analysis of financial statements.

The Professional Master of Business Administration with an emphasis on Marketing is a specialty for professionals in any field of knowledge who wish to solve management problems through the use of tools applied to a modern and competitive environment in the field of marketing.