The Bachelor of Arts in Journalism and Media Studies is a 3-year, internationally accredited program offering a modern and interdisciplinary education combining standard Journalism school courses with courses in media studies, film studies, and marketing/public relations. You will earn a globally recognized American and European B.A. degree.

In the Marketing course, you will learn everything about online marketing to get you started. You will learn how to create a marketing strategy and various online marketing channels – PPC and RTB, social media, e-mail, affiliate, content marketing, and more. You will gain knowledge about SEO and web analytics, website development and implementation of online marketing, and also where to find the newest information, trends, and tools.

The Master’s program in Marketing and Business follows the bachelor's degree in the field and deepens its expertise in areas needed for marketing influencing the market and successful implementation of business activities. The philosophy of the program is primarily built on the knowledge of marketing management and marketing applications (international marketing, product management, business marketing, digital marketing) and business skills (purchasing management, business strategies, foreign trade operations).

The B.A. in Business Administration: Strategic Marketing is a dually accredited program. You will get both American and European BA degree for a single price. The goal of the concentration in Strategic Marketing is to teach students strategic marketing analysis and marketing planning.

The MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.

Our school offers a unique interdisciplinary environment for marketing and visual arts education. The bachelor programs focus on marketing and media, graphic design, digital and film animation, commercial and art photography, and creative writing. We cooperate with international companies to provide real working experiences to our student. Our ambition is to guide and empower young, creative individuals to excel in the global communication & visual arts industry.

The Master of Science in Digital Marketing and Analytics program is offered by UNYP, in collaboration with Dublin Business School (DBS), Ireland. The MSc is delivered face-to-face in Prague, including mandatory on-demand content for students to do in their own time and place. The award is conferred by DBS and it is completed in one year full-time.

The Media Marketing concentration at the University of New York in Prague primes students for careers in the fast-paced, creative world of advertising, developing, and selling products, from niche audiences to mass markets. Communication and Media graduates with this concentration will find themselves qualified for many creative and strategic jobs in the communication industry.

Advertising and PR as the globalized world shifts towards further digitalization and the generation of ‘’millennials’’ becomes more economically active, the marketing methods have to change as well. In this course, you will learn everything about modern trends in marketing, and how to utilize them to your benefit. You can look forward to gaining insight into such marketing tools as quality content marketing, youtubering, peer influencing, viral and guerilla marketing, and many more.

Public Relations is the business of communication, relationships and reputation. Every organization, no matter how large or small, depends on its reputation to survive and grow, and a company’s good reputation can be its most valuable asset. Using all available media, Public Relations professionals create and maintain relationships with audiences in order to build and maintain goodwill and mutual understanding between an organization and the public.

Blockchain Fundamentals course through a series of lectures and practical assignments, students will gain a solid understanding of the key concepts in blockchain, cryptocurrency, and decentralized applications (DApps). The course will begin with a concise introduction to blockchain, followed by hands-on practical assignments that involve creating wallets, sending cryptocurrency, and developing custom crypto tokens. Students will delve into the inner workings of Bitcoin transactions, Proof of Work, and the role of money in society.

Politics, Media and Campaigning Course is all about sending the right message at the right time. In this course, you are going to learn how to get your message across, not only in an appealing but also in a strategic way. Whether you want to advocate for a single political issue or you are considering becoming a politician, this is the right course for you.

The MBA Marketing and Promotion Management specialization offers students a comprehensive overview of marketing tools and PR strategies. Students will discuss brand promotion, corporate marketing goals, preparation of effective PR strategies and other topics in practical seminars.

The Marketing Management and International Business programme at CEMI is suitable for all managers who deal with international business and marketing activities in companies of all sizes and all fields. It is a two-semester program, taught in English, fully online. It contains 10 study modules.

Mastering marketing tools gives you a crucial edge in commercial communication. You’ll understand the operating rules of small and large companies and get an intro to online marketing and brand theory. From your first year of study, you’ll strengthen your communication and presentation skills. Our creative methods workshops will teach you to see seemingly isolated phenomena in context, tackle problems from different angles, generate and develop ideas, and communicate with impact.