You will be prepared for challenges related to the development of international business and marketing strategies in light of global megatrends, strategic partnerships, and marketing channels and therewith for positions in many functional areas around the world.

This unique program prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences and responding to contemporary challenges and trends in consumer societies around the globe.

The MSc in Economics and Business Administration – Marketing Analytics and Strategy programme focuses on customer centricity to co-create products and services of value to the target market and target customer group that the company is serving. Acknowledging the immersive nature of digital technologies, a rapidly evolving and complex business environment, and the crucial integration of sustainability and diversity aspects into the company’s value creation, the programme is built on three main pillars: (1) strategic thinking and management, (2) evidence-based decision-making and (3) the interplay of marketing & society.

MMA basically consists of courses in anthropological theory and fieldwork methods, courses that introduce marketing and management as social processes, and courses that provide managerial skills. The aim is to “put anthropology to work” in terms of applying anthropological skills in marketing and management contexts in all parts of the world.

Organizations and industries in the future tremendously demand managers who understand how social media and digitalization can be used as a strategic instrument for increasing firm value to ensure competitive advantage. This program exactly gives you the demanded know-how that enables you to become such a leading manager in organizations and thus provides excellent job opportunities.

MSc in Economics and Business Administration – Strategic Value Chain Management Management extends beyond a single company. A company is dependent on money, supplies, services, and knowledge from a range of suppliers and customers, often spread out over the global business landscape. Unlike most other MSc specialisations, which focus on management within the individual company, the MSc in Strategic Value Chain Management (SVCM) deals with managing the global value chains that the company is part of.

Suppose you enjoyed the Marketing Management program and would like to continue your business studies. In that case, the 1½-years Top-Up Bachelor in International Sales and Marketing is a fantastic opportunity for you!

Choosing the right marketing channels is crucial for reaching your target audience effectively and achieving your marketing objectives. The choice of marketing channels depends on various factors such as your target audience demographics, budget, type of product or service, industry trends, and marketing goals. Here are some key steps to help you make an informed choice of marketing channels: Understand Your Target Audience: Start by defining your target audience in terms of demographics, behaviors, preferences, and buying habits. Conduct market research, surveys, or analyze customer data to gain insights into where your audience spends their time online and how they prefer to receive information.

Marketing in practice involves implementing strategies and tactics to promote products, services, or brands effectively and achieve business goals. Here are key steps and considerations for successful marketing in practice: Market Research and Analysis: Conduct thorough market research to understand your target audience, industry trends, competitors, and market dynamics. Analyze customer demographics, behaviors, preferences, pain points, and buying habits to identify opportunities and challenges.

Sales and marketing within food production are essential components for promoting products, attracting customers, and driving revenue. Here are strategies and considerations for effective sales and marketing in the food production industry: Understand Customer Needs: Conduct market research to understand consumer preferences, trends, dietary habits, and purchasing behavior related to food products. Identify target market segments, including demographics, psychographics, and specific needs or preferences.

3½-year Bachelor programme taught in English prepares students for jobs in sales and marketing worldwide.

We offer sales courses in modern sales and trade - regardless of whether you are new in the sales industry or have several years of experience as a salesman. Our courses focus on both personal sales, customer contact, digital commerce, etc., and are therefore also obvious to you who are responsible for the company's marketing. Become a better seller and create more sales

The bachelor programme in Branding and Marketing Management within Fashion and Furniture is a 3½-year full-time programme taught in English structured as an AP degree and a BA top-up. You will learn about the changing nature of the market, and how to give a brand a commercial dimension and ensure that the target group cannot avoid hearing about it.

All companies can strengthen their deliveries and competitiveness with digitization. Digitization often changes the company's products, services and business model. It is therefore crucial that IT creates value for the company and functions as a growth driver rather than a cost.

Elevate your digital tech startup with insights to navigate ESG compliance, optimise data usage, and unlock commercial value, all while understanding growth opportunities and operational risks.