The Mediterranean College Business School is one of the first Business Schools to be established in Greece (1977) and the first to offer an MBA, back in 1989. The BA (Hons) Business Management (Marketing) has been designed by the University of Derby, a TOP10 UK University for Marketing Studies, according to the Guardian University Guide, 2020. This is the only bilingual programme in Greece certified by the UK CMI (Chartered Management Institute), which ensures that you’ll develop the knowledge and skills that employers seek. In addition, you become a CMI affiliate member, with access to the Institute’s electronic resources, and you also earn the CMI Level 5 Diploma in Management & Leadership. The programme is also accredited by the UK Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide. The course content, through the CIM Graduate Gateway, ensures that you obtain the necessary marketing qualifications required in the marketplace. The CIM Certificate in Professional Marketing is a highly sought-after qualification and the programme enables you to be exempt from a wide range of exams required by the Institute.

This highly regarded MSc Marketing Management will increase your understanding of what marketing is – and isn’t – and how it can be applied effectively and creatively in real-world scenarios. Leading employers worldwide increasingly expect their marketing staff – experienced professionals and new recruits alike – to have a specialist degree such as an MSc. Our course is designed to give you a thorough understanding of the core concepts of marketing and to practise these in safe but realistic business and marketing situations. Building on the broad contextual aspects of marketing, you’ll focus on how to create and implement strategic marketing plans and how to manage brands. Our emphasis is on fostering your creativity, and helping you to address marketing challenges in new and original ways. Every module has an international dimension to enhance your global perspectives too. We also aim to develop your practical and creative skills beyond the operational and functional so that you gain a more strategic level of understanding.

Through a combination of analytics and creativity, the MSc in Marketing will help you improve marketing decision-making in an applied and managerially relevant manner, enabling you to position yourself as a strong human brand in the market for marketing professionals, for the things we have to learn before we can do them, we learn by doing them (Aristotle, Nichomachean Ethics, Book II).

The BSc in Communication, Advertising and Marketing aims to develop in students an understanding of the theoretical and empirical basis of communication and to allow them to acquire a broad knowledge of the realities of how integrated communication operates in advertising, marketing, and more.

The MA in Advertising Communications is a new, pioneering program for Greece that meets the growing industry demand for trained professionals in the art, science, and practice of advertising. It is an advanced program of study which artfully bridges up-to-date theoretical knowledge with the practical skills required by the industry. The program adopts a 360º, holistic view of advertising theory and practice, uniquely balancing its creative and strategic planning sides.

In a world of growing media and new technologies, the role of communication specialists is rapidly expanding. The MA in Strategic Communication and Public Relations is a professional degree program designed to help prepare the next generation of professionals to successfully meet the increasing local and global demands for communication expertise. The program reflects the latest developments in the field while maintaining the curricular and educational standards of top American and European graduate programs. By integrating theory with practice and focusing on a real-world approach, students are trained for a variety of positions in private, public, and non-profit settings.

An advertisement informed by UX is driven by aggregated data to be supremely relevant to the user, offering personalised content based on their browsing history, habits, and routines. On mobile platforms, some companies leverage gestures to inject interaction into their ads.

Branding and UX design are intertwined and overlapping parts of what a company or organisation wants to present to the world when creating a website or an app. UX design is there to interact with users visually, but can project that brand identity in the details and intention behind it.

The Master of Science in Marketing for the Agro-Food Sector is an academic program focused on developing impactful marketeers and business people in agricultural and food related industries in Greece and internationally.

Become the most effective manager, leader, and intrapreneur you can be with a Walker MBA. Our degree program will teach you what you need to know to make a significant impact in any organization! With our innovative, value-focused approach, we ensure that you have the competencies you need to be an effective manager.