Currently Digital Marketing is the set of strategies that are focused on promoting a brand or on the internet. It is different from traditional marketing by including the use of channels and methodologies that allow the analysis of results in real time. Digital Marketing considers various tools for its action, such as Content Marketing, Email Marketing, social networks, among others, that increase your reach and influence in the consumer buying process.

The Universidad del Istmo, aware of its responsibility to train today's designers, offers a cutting-edge program to prepare them to face new challenges and professional environments in which interdisciplinarity has become necessary. We are in the era of interactive and multimedia communications and the designer has an important role here. This program trains participants in technology, strategy, and management. In addition, they obtain a specialty in a specific subject, chosen by the student, with which they can develop their professional practice in a specific field.

This Master will allow you to develop your work in the large organizations you have always dreamed of.

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge and tools for the development of companies and businesses digitally, offering an integrated phase so that its graduates can articulate the Business area with the use of Technology . Understand change and evolution within the organization thanks to digital transformation and Know and understand the concept of digital transformation and digitized company.