Tourism is a domestic activity that generates the most foreign exchange in the country. According to the World Tourism Organization (UNWTO), in addition to being a profitable activity that contributes strongly to the GDP of many countries, tourism can be a development tool, if it works with the integral sustainability approach, that is, it contributes to the development. socioeconomic conditions of the communities and the conservation of natural and cultural heritage. It favors the generation of jobs and the reduction of poverty in countries of emerging economies.