Expectations that the global luxury hotel market will exceed USD230 billion by 2028 indicate an upward trend in the luxury market. The Asia-Pacific region is expected to experience the fastest growth in this field worldwide. Hong Kong, located at the heart of the booming Asia-Pacific region, is best positioned to provide postgraduate education in luxury experiences management and thus produce qualified professionals to cater to the strong demand in this market.

The MSc in Marketing is the first of its kind in the region which incorporates tradition and technology, intuition and analytics, local ideas and a global vision. Our well-designed curriculum provides the in-depth knowledge and first-hand experience you need to thrive in an internet-driven economy.

The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a Master's degree programme offered by the Department of Marketing, Hong Kong Baptist University, to be completed on a 15-month full-time study basis.

The Master of Science (MSc) in Marketing for the Creative Economy (MScMCE) is a one-year full-time programme offered by the Department of Marketing in collaboration with the Academy of Visual Arts (AVA), Hong Kong Baptist University (HKBU).

This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.

The Bachelor of Business Administration (Honours) in Marketing provides students with a well-rounded business education; competence in the analysis, planning, implementation and control of marketing decisions; analytical ability and research competence; the ability to communicate, interact and intervene in the integrative role that is ascribed to marketing; appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and literacy in the use of information systems and technology that are relevant to marketing.

The goal of the Ph.D. program is to develop outstanding scholars who will become active contributors to marketing knowledge and will go on to secure academic jobs at top international universities. In keeping with this spirit, several of our students have published papers in top research journals while in the programme.

The one-year full-time postgraduate programme, Master of Science in Marketing and International Business (MScMIB), trains business leaders and professionals for the dynamic global marketplace and corporate world.

This Programme offers a unique programme tailored to the development of public relations specialists with a solid foundation in public relations, marketing, management, and international events management.

Learning and teaching are our core activities. We are committed to nurturing our students’ professional competence and supporting their all-round development.

Students of Public Relations Concentration will acquire both the critical understanding and relevant skills to develop successful careers in corporate communication, public affairs, social responsibility, media relations, crisis communication and digital PR across different sectors (i.e. business, government and non-profit).