The BA (Hons) Business Studies programme provides each student with comprehensive knowledge and understanding of modern business studies subjects and establishes a firm foundation for the development of a career in the business profession. The programme is structured in a way that provides each student with the opportunity to study for either a general or a specialist Honours degree in Business Studies. The programme offers students the choice of four options for the completion of their Honours Degree. These pathway study options are Bachelor of Arts (Honours) Business Studies – ( without specialism ); Bachelor of Arts (Honours) Business Studies – (with Accounting and Finance specialism); Bachelor of Arts (Honours) Business Studies – (with Marketing specialism); Bachelor of Arts (Honours) Business Studies – (with Management – Human Resource Management specialism).

Our MSc Marketing at Cork University Business School will give you the specialized skills and knowledge to become a successful marketing leader. The one-year program enhances employability by developing your ability to contribute to the real needs of the marketing and business community.

DCU's MSc in Digital Marketing equips you with skills in PPC, SEO, content marketing, social media, web development, and data analysis. Gain real-world experience through a six-month practicum, managing a client’s digital marketing. Benefit from industry-aligned content and expert-led curriculum.

The Specialist Diploma in Marketing Management offers a robust combination of practical marketing skills while developing the student's managerial capabilities, facilitating successful career outcomes for students. Students are taught about the ever-increasing role of understanding consumers through segmentation, targeting, positioning and relationship marketing.

Our MSc Management & Marketing program is a one-year degree program designed specifically for graduates who have taken no, or limited, management or marketing modules in their undergraduate degree, but wish to pursue a career in business. The subjects covered throughout the program include Human Resource Management, Leadership, Organizational Dynamics, Project Management, Business Strategy, Marketing Management, Branding, Social Media, and Business Ethics, among others.

The course aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society; thus, the program aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instil an appreciation of marketing's responsibilities to organisations and to society.

Structured to simulate the dynamic work environment, the MSc in Marketing Practice is a comprehensive intensive masters programme offering students the unique opportunity to gain practical experience working with real clients on real projects, while also obtaining a masters from Ireland’s top graduate business school.

The programme seeks to inspire participants with a vision of the possibilities open to a business organisation through an informed understanding and effective implementation of the principles of up-to-date integrated marketing concepts and strategies, and the role of new technologies and innovative thinking in achieving these.

DCU’s MSc in Public Relations and Strategic Communications, accredited by the Public Relations Institute of Ireland, offers expert-led training in PR theory and practice. Gain insights into social media, corporate social responsibility, and digital trends, preparing you for success in the evolving communications landscape.

The aim of this distance learning program is to offer flexible access to certification through distance learning for people who lack qualifications in technical communication; the program emphasises that the job of a technical writer entails more than writing: graphics, cultural issues, layout, and design all play a part, and students receive tuition on all of these areas.

This highly practical, one-year programme is built on a multidisciplinary foundation, with a focus on data analytics, social media management and strategic marketing. The programme uses real-life companies, online delivery and cutting-edge technology to make the content more relevant and accessible for all types of learners. There are no exams in this programme, only practical project work is used to assess students. Class size is kept low to provide students one-to-one contact with supervisors and lecturers.

This programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in digital marketing. The programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.

The Graduate Diploma in Digital Marketing and Analytics is aimed primarily at learners interested in acquiring a highly practical and applicable Level 9 qualification in Digital Marketing practice and strategy. Digital Marketing permeates through every industry sector. Career progression in any organisation will therefore require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.

A Business Marketing Degree explores how organisations identify and meet their customers’ needs in a competitive and changing world. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, charities, sporting organisations and small businesses and includes diverse disciplines such as: advertising; sales; brand design; customer psychology; market research; product development. With a wide range of electives to select from, work placement or study abroad options in year 3, and project-based assessment, this is an exciting and flexible degree for anyone interested in business & marketing.

Have you ever looked at the latest big brand advertising campaign and thought; I could do better than that? Marketing is central to our everyday lives as organizations compete for attention with TV ads, sporting sponsorships, social media campaigns and more. NCI’s new BA (Honours) in Marketing Practice will allow you to understand these campaigns and the strategies behind them and give you the skills to...