This course provides students with knowledge of the functions, regularities and challenges of recreation and tourism, and related service provision of the sector. They will understand how to maintain and improve the service quality, to participate in research-based process analysis, and planning and management. The study programme specializes in the development of health tourism and e-tourism competencies.

Develop tourism and recreation professionals, who are able, independently, create and manage a tourism business, organise the hotel activities, responsibly act in national and international tourism markets.

The Bachelor in Tourism & Hotel Management is a 3-year post-high school program for those who have a passion for the Tourism Industry, and are seeking new opportunities and self-realization through such activities as international exchanges and hands-on experience. The program was designed to train qualified, competitive, creative, responsible, innovation-receptive tourism and hotel managers, who have acquired higher education and are able to work in the constantly changing Lithuanian and international markets.

The aim of the program is to provide students with a solid knowledge in management and business administration, to develop an ethically responsible personality with creative and entrepreneurial skills that enable the graduate to evaluate and predict national and international business environment, develop innovative activities in sports and leisure organizations, carry out applied research projects in tourism and sports sectors, and apply research findings in daily organizational activities and strategic decision making.

Objectives of this study program are to train demonstration of managerial knowledge and skills, management of resources and processes in the sports sector. As well as prepare sports managers to demonstrate entrepreneurship skills in the sports sector and collection, organization and analysis of targeted information also carrying out research.

The Leisure Sports study programme is both relevant and unique: the study subjects are oriented towards the development of specific physical activities in the coastal area, utilizing the resources of the beach and the Baltic Sea. The study programme includes a Pedagogical Studies module of 60 study credits for obtaining a teacher's qualification. Students can choose a Basketball or Football specialization, both of which are prepared and implemented with Lithuanian and foreign social partners. This ensures the implementation of the latest educational technologies in the study process.

The Tourism and Entertainment Business Industry study program aims to train qualified professionals capable of researching, analyzing the tourism and entertainment business environment and adapting to the changing business environment, modern labor market requirements, establishing and managing tourism, entertainment, and wellness services companies, making innovative decisions, increasing competitive advantage, and developing and organizing targeted service packages. The study program focuses not only on the development of professional special competencies but also on the broad development of key competencies, values, responding to the current tourism and entertainment sector specialist, managerial competencies, based on knowledge transfer and analysis, critical assessment, problem-solving, the application of innovative measures.

The program teaches the students how to organize, plan and administer a tourist enterprise activity; analyze business environment and make appropriate decisions for the tourism business.

It is a multidisciplinary field of study with the purpose of preparing people with the expertise, commitment, and skills for management, marketing, and operations positions in the expanding industry that provides food, accommodations, and tourism services to people away from home.