M.A. Digital Marketing
Dortmund, Germany
DURATION
4 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 1,080 / per month *
STUDY FORMAT
Distance Learning
* Semester or monthly payments are possible - Sign a study contract for this program by March 15 and enjoy a 1,500 Euro study fee discount
Key Summary
Introduction
The ISM Master of Digital Marketing prepares students specifically for the new digitalized world trends and their changing requirements. You will learn how to draft online marketing strategies, plan cross-media online campaigns, use marketing analytics to derive suitable measures from large data sets, and use new online marketing tools such as chatbots, voice search, AI tools or podcasts.
In addition, as a future Online Marketing Manager, you will deepen your knowledge in areas like:
- User/Consumer Behavior
- Social Media & Community Management
- Influencer Marketing
- Search Engine Optimization
- Messenger Marketing
- Content Management
- Digital Project Management
During your studies, you will benefit from intensive exchange with digital experts from the online marketing world and conduct your own projects and digital marketer case studies. The Master in Digital Marketing includes highly practice-oriented courses, an integrated 12-week internship, and an extensive market research project to help you develop your marketing-related entrepreneurial and analytical skills.
Theย real-life case studies, study excursions, and internships offer you extensive opportunities to gain hands-on, relevant work experience, practice problem-solving and prove your knowledge in various areas. This massively increases your employability after graduating the master's of digital marketing.
You can pursue this Master's degree inย Berlin 100% in English. No GPA or numerus clausus (NC) is required for this degree program.
Getting a double degree from two prestigious universities
While pursuing your Digital Marketing Master's at ISM you have the additional option to earn an international double degree from at ISM and a partner university. This means that in addition to your master's degree at ISM, you will receive a second, internationally recognized master's degree. In some cases, this is even possible during the integrated semester abroad, but depends on the partner university chosen. This way, you can get two master's degrees in two or two and a half years and make a decisive step for your future career. In addition, you will expand your personal network with international students and lecturers and strengthen your language and intercultural skills.
Fast track your studies in just 3 semesters with a Digital Marketing degree
With the option "Fast Track" the semester abroad is omitted and you shorten your internship period. This allows you to complete your master's degree in only 3 semesters. Prerequisite: you bring 210 ECTS from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master).
Appy early and enjoy study fee discounts
You can already apply now for the fall 2025 studies and enjoy an 1,500 Euro fee discount. For more information, check the study page. The ISM admission test is valid for 1 year and the admission process is free of charge!
Admissions
Scholarships and Funding
The ISM offers different grants and scholarships, including partial and some full scholarships. Other study financing options are available from third parties.
If you would like to apply for an ISM scholarship, applications can be submitted with an already-passed ISM admission test for the
- Upcoming summer semester from November 15 until December 15
- Upcoming winter semester from May 15 until June 15.
Join our Online Info Session!
Curriculum
Syllabus of the Master in Digital Marketing
Constant developments, such as Web 3.0, present online marketers and digital marketing managers with new opportunities and challenges. The Digital Marketing degree program meets all the requirements of a future-oriented marketing education. You will acquire targeted expertise in areas such as digital marketing strategy, content, and cross-media marketing, as well as marketing analytics and search engine optimization (SEO). You will also learn about and apply trend topics such as audio marketing and messenger marketing.
You will study the first two semesters at our new, modern campus in Berlin, before spending the third semester at one of our partner universities abroad.
You will then write your practice-oriented Master's thesis in the fourth semester. This means that you will receive your degree with 120 ECTS already in the fourth semester. If you would like to speed up the pace of your Digital Marketing master studies, you can take the Fast Track option and graduate in only three semesters, with 90 ECTS.
Semester 1
Fundamentals of Digital Marketing
- Digital Business Models & Platform Economy (2 ECTS)
- Consumer/User Behavior (2 ECTS)
- Internet & Social-Media-Recht (2 ECTS)
Marketing Strategy & Planning
- Digital Marketing Strategy & Brand Management (2 ECTS)
- Omni-Channel Marketing Planning (2 ECTS)
- Digital Marketing Game (2 ECTS)
Marketing Research
- Qualitative Market Research (2 ECTS)
- Advanced (quantitative) Market Research (2 ECTS)
- Marketing Analytics & Data-driven Marketing (2 ECTS)
Digital Marketing Dashboard
- Customer Relationship Management (2 ECTS)
- Customer Journey/User Experience Management (2 ECTS)
- Marketing Controlling (2 ECTS)
Digital Communication
- Influencer Relations & Influencer Marketing (2 ECTS)
- Cross-Media Communication & Storytelling (2 ECTS)
- Social Media & Community Management (2 ECTS)
Semester 2
Digital Skills
- Technical Online Marketing Basics (2 ECTS)
- Digitales Projektmanagement (2 ECTS)
- Softwareanwendungen & Contentmanagement (2 ECTS)
- Digital Marketing Tools
- Messenger Marketing (2 ECTS)
- SEO, SEM & SEA (2 ECTS)
- Audio Marketing (2 ECTS)
Leadership Skills
- Corporate Governance & Business Ethics (2 ECTS)
- Negotiation, Communication & Executive Presentations (2 ECTS)
- Cross Cultural Leadership (2 ECTS)
Digital Marketing Research/Consulting Project (6 ECTS)
- Internship (Work placement) I (6 ECTS)
Semester 3 Abroad
You will spend the third semester at one of our partner universities worldwide (24 ECTS).
- Internship (Work placement II) (6 ECTS)
Semester 4 Master Thesis
- For your master thesis, you will receive 30 ECTS.
Rankings
The ISM is Top-Ranked and Unlimitedly State-Approved
The ISM University isย state-accreddited unlimitedly and all study programs bear the seal of quality of the Accreditation Council and the FIBAA. The quality of the education is confirmed by HR managers, ISM students and alumni and the presence in numerous rankings where ISM consistently occupies top positions since many years, such as the CHE University Ranking, Universum, Trendence and U-Multirank, especially in areas such as:
- Internationality,
- Support at the beginning of the studies
- Graduation in due course
- Professional experience and contact to professional practice,
- Student mobility,
- International academic staff,
- Foreign language taught bachelor and master programs, etc.
Program Tuition Fee
Career Opportunities
Occupational Fields of our Graduates:
In digital marketing, there are a variety of career options such as online marketing, social media & community management, and affiliate or influencer marketing. These offer interesting career opportunities in the creative world of marketing. Take a look at the industries in which our former ISM graduates work:
- Consumer Goods & Commerce
- Pharma Medicine and Pharmacy
- Other
- Consulting
- marketing Agency