BA (Hons) Marketing program equips students with the requisite knowledge and develops skills and competencies in Marketing in a globalized and digitalized world. Students will learn market research and analytics, e-marketing, marketing plans and strategies, and customer relationship management in a challenging and socially networked environment.

APU's BA (Hons) in Marketing Management with a specialism in Digital Marketing degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

The MBA in Marketing program provides students with a comprehensive understanding of marketing principles and practices in both domestic and international contexts. The program consists of core modules and specialisation modules, covering a wide range of topics.

The Master of Science in Global Marketing Management has been designed to equip key managers, senior executives, executives, entrepreneurs and other professionals for a career in global marketing by developing.

The Bachelor in Fashion Design with Marketing (Honours) program is a three-year program that includes 120 credits. It is designed for individuals passionate about arts and design, providing a balanced education in theory and practical skills. The program focuses on important areas of the fashion industry like Fashion Design, Fashion Branding, Fashion Marketing, Consumer Behavior, and Fashion Manufacturing.

Students will learn fundamental skills required by every business management professional, and the basic understanding of the context within which businesses operate - Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management, and Accounting.

APU's BA (Hons) in Digital Advertising degree is designed to provide you an edge with the latest technologies that are in line with the Industrial Revolution 4.0.

In this intensive two-day seminar you will evaluate and balance investment vehicles and strategies for a potential market entry in Asia

In this intensive two-day seminar you will learn how to properly segment markets in Asia and forecast market developments to drive company performance

Our programme at Xiamen University Malaysia provides a comprehensive exploration of advertising, public relations, integrated marketing communications, branding, digital marketing, strategic communications, event management, and other practical courses. Courses allow students to acquire and practice skills in simulated situations and, when applicable, with professional clients.

As for the Bachelor of Business Administration in Marketing, it is specifically designed to equip students with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment. The courses offered are being specifically structured to produce excellent professionals who have in-depth knowledge of marketing management and are capable to bring out excellent ideas especially in the Malaysian business environment. The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master's Degree in Marketing or in other MBA programmes.

The Diploma in Digital Marketing programme is designed to equip students with in-demand digital skills such as search engine optimisation (SEO), search engine marketing (SEM), social media marketing, electronic direct mail (EDM) marketing along with many other digital platforms. The programme also develops skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment.

The Diploma in Marketing equips you for the real world of business, where you must be able to create marketing campaigns that strengthen the brand, generate new prospects, bring in new customers, and retain loyal fans.

This specialized degree is a dynamic program encompassing the multifaceted components of marketing. Central to the program design is a focus on understanding consumer behavior as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialized marketing fields such as branding, services, relationship, and digital marketing, you will learn how to create value for both the firm and its customers.

The Master of Marketing program will take you on a developmental journey of skills and knowledge needed to become an effective and reflective marketing practitioner. You will gain an in-depth understanding of markets and how they work, and be introduced to the theories, tools, and techniques that firms use to connect with and shape markets. This program will constantly challenge you as you put theory into practice and learn how to uncover new and emerging consumer practices that have the potential to create new markets. This program will critically explore global issues facing firms, markets, and consumers, providing you with the ultimate springboard to a range of marketing-related careers.