The University of Vic – Central University of Catalonia offers a two-week summer program on Marketing & Business 4.0 in Barcelona. The program focuses on the following: Evolution of strategic marketing from the beginning right through to latest trends; learning how to build experiences that link with the consumer emotions through real case studies and projects; and interpreting large amounts of data for the introduction of new upcoming products.

The Graduate Summer School in Marketing offers an engaging and practical learning experience, diving into the strategies that shape consumer perceptions and drive brand success. Participants will explore the ever-evolving world of marketing and develop key skills for the future.

Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaigns.

International Summer School gives students an introduction to business studies while allowing them to enjoy their summer break in Barcelona and make friends from all over the world. The program takes place in July and August at EU Business School (EU) and is specifically designed for high school students aged 16 to 19 who are considering studying business for their bachelor’s degree. Students will learn basic business skills and explore the latest trends. Thanks to the EU’s hands-on approach to business education, students will participate in interactive workshops, company visits, project work, case studies and much more.

This intensive 2-week summer program is designed to expand your knowledge and create new networking ensuring an educational and exciting summer. Filled with activities such as sightseeing, interactive classes, company visits, networking drinks, and many more.

This course is designed to help you understand how marketing has (and has not) changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands.

Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools.

The Summer Graphic Design in Branding course explores the relationship between visual interfaces and user experience and seeks to understand how they are linked to printed and digital media, social media, digital dissemination, and promotion platforms, and how it all applies to the environments around us.

Graduate Prerequisites: (METFI302 & METMK301 & METMG301 & METOM301) - Policy problems of business organizations. Integrates the areas of marketing, finance, accounting, economics, and personnel into a managerial concept of business decision-making. 

Digital marketing has turned into an essential part of the marketing management of practically any company in every industry. Master in Digital Marketing helps students to discover the dynamic and complex field of digital marketing and provides both theoretical and practical knowledge.

Embark on a transformative journey through Creativity and storytelling for Marketers. This unique module equips you with essential skills to craft captivating content that resonates with audiences and amplifies brand messaging.

Discover the essence of the "Made in Italy" brand through this unique course. Analyze the impact of Italian media and fashion on global culture, and engage in site visits to iconic fashion and design locations in Milan. This experience is a deep dive into the influential world of Italian communication and style.

This program focuses on the basic skills and methodologies employed in developing and producing successful events specifically for the fashion industry. The education path teaches you how to merge the use of public relations strategies, fashion communication, and event planning in order to stage an actual fashion event as your Final Project for a partner company. By the end of the course, you will have acquired the knowledge of all the steps necessary to plan, organize, and communicate a fashion event, using traditional and new media.

This course will provide an in-depth exploration of the contemporary art market and its inner workings. We will examine the various players involved, the current trends, and the impact of technology. By the end of the course, students will have a better understanding of how the contemporary art market operates, as well as the challenges and opportunities it presents. This course will help students understand what Contemporary Art is and the many ways it is produced, validated, distributed, shown and consumed.

Would you like to spend four weeks at the No. 1 private higher education institution in Croatia learning about the latest digital trends in an international environment with people from around the world? Spend July at Algebra and master innovative digital skills wanted by every tech industry giant!