This program emphasizes recent and innovative marketing strategies and concepts that help us stay in touch with customers. The program focuses on key issues facing businesses today, including methods to outperform competitors, foresee future trends, improve advertising and sales. Also building customer loyalty and taking advantage of the Internet marketplace are dealt with. Students will have the opportunity to develop the latest negotiation skills for salespeople; current marketing strategies and innovative approaches and currently hotly debated global topics such as direct marketing, internet, social media, etc.

The only EMBA Banking provided in Italy, it is organized by the most important Banking Training School in Italy. The MBA is the highest degree of specialization achievable in the world for management training. The program includes Fundamentals of Marketing and Marketing Managment.

Companies that make a difference in their markets have managed ways to effectively let marketing and sales join forces to serve their customers and delight them. Our cutting-edge program allows participants to enhance their knowledge and skills to master marketing challenges and to reap the benefits through sales excellence. The Executive MBA Marketing & Sales provides participants with the latest immediately applicable expertise and key tools to enable them to plan and implement effective marketing and to reap real benefits in terms of increased sales.

Digital marketing has become a predominant component of many marketing mixes in recent years. And now it is critical that multiple marketing channels and disciplines are leveraged together to remain relevant to the always-on, always-connected customer lifecycle. To achieve the true potential of digital marketing, this program enables marketers to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. The programs This course takes an in-depth look at the relationship between media and human behavior and examines how organizations capitalize on social media, and these consumer-to-consumer interactions, to support their marketing efforts. Students will get hands-on experience creating comprehensive social media strategies for active brands.

The objectives of the course are to discuss innovative concepts of entrepreneurial business management with an emphasis on the marketing area, to train a professional with the ability to lead and apply knowledge in adverse scenarios, who is able to deal with challenging situations and make more assertive decisions.

This program examines the interdisciplinary and complex implications of institutional relations so as to map, synthesize and evaluate the key perspectives on cooperation and competition among regional and global organizations. A vision will be displayed on how protocol, event management and public relations with a strong legal background can promote and achieve effective outcomes in public and commercial affairs. Interaction and effects across major policy areas such as security, diversity, politics, economics, development and global change are also handled.

The Master of Business Administration (MBA) is tailored for managers, entrepreneurs, and consultants who aim to boost their career through high-level training and obtain an MBA Degree with international accreditation. Executives are now expected to lead impactful transformations for responsible businesses and a better society. Empowering you to rise to this challenge is the aim of the Executive track. This EMBA Digital Marketing aims to train ethical managers in digital marketing capable of combining skills in digital marketing, business development and data in a resolutely entrepreneurial and start-up approach. they will be able to lead digital marketing campaigns from strategy definition to implementation.

Executive Master of e-Business and e-Marketing Management (including Social Media studies; EMBA) signifies the next level of achievement in any academic discipline.

This Executive Master (EMBA) in Business Law and Public Relations study program is ideal for students who worked directly after high school for at least 5 years in a managerial position in the same field or...

The Master of Business Administration (MBA) is tailored for managers, entrepreneurs, and consultants who aim to boost their careers through high-level training and obtain an MBA Degree with international accreditation. Executives are now expected to lead impactful transformations for responsible businesses and a better society. Empowering you to rise to this challenge is the aim of the Executive track.

Arden University Berlin’s Master of Business Administration (MBA) course gives you the advanced leadership skills and business acumen needed to enter positions at senior management levels. During the course, you’ll learn the latest management and leadership practices from academics who possess a wealth of real-world industry experience, covering essential management functions such as leadership, marketing, human resource management, finance, and more. Arden University Berlin’s MBA programme will provide you with a wealth of knowledge and expertise, making you a highly sought after candidate on the job market.

Building on our 35-year experience of running one of the world's leading, triple-accredited MBA programmes, this Executive MBA can be studied online with attendance at four residential weeks over two years.

Arden University’s online MBA top-up short course will develop your thinking and preparation in distinctive ways, making you ready for key positions in globally-relevant industries and organisations. This course is ideal for people with two or more years of management experience, who want to convert their experience into an MBA qualification at an accelerated rate.