The Marketing Program at Santa Barbara City College emphasizes the concepts of planning and developing products and services. In addition, the student will acquire critical information involving packaging, distribution, pricing, advertising, personal selling, and computer graphics applications in the creation of successful marketing strategies. This program may also prepare a student for transfer to a four-year institution.

The marketing and sales program trains students for high-demand careers in Merchandising, Sales and Customer Service, Planning and Promotions, Advertising and Public Relations.

The International Business program at Santa Barbara City College provides an introduction to the central aspects of international business, exclusive of any particular geographic emphasis. Topics include the economic and cultural environments in which we operate; how international activities alter the strategies for success in management tasks of planning, marketing, finance, management, law, and personnel; and the principles associated with the international exchange of goods, services, and investments. This program provides hands-on experience investigating market potential. It also prepares a student for transfer to a four-year institution. Students interested in transferring to four-year institutions should meet with a faculty advisor or counselor for transfer information.

Public Speaking (SPCH 1315) is part of the core curriculum and is therefore required for Associate of Arts Degree-seeking students. Students pursuing a speech communication major at a university should consider majoring in Communication while at Hill.