This professionally accredited degree covers the latest developments in communications, artificial intelligence, and digital and social media alongside critical marketing areas like consumer behaviour, data analysis, management, branding, innovation and popular culture. You engage with both theory and practice, making links between your studies and workplace practice through real-life marketing scenarios and real-world projects.

Become a marketing professional and help drive results. Learn the business of marketing and how to apply it in the real world. Be job-ready or pursue further studies. Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals.

Digital Marketing studies where marketing came from and what it means in the modern age. You will master the techniques, tools, and strategies to become a leader in your field.

Marketing is an ideal field of study if you want an action-oriented, challenging, and in-demand career where you will be solving business problems using analysis and creativity. As a JMU marketing major, you’ll be concerned with building long-term relationships and co-creating value with customers, clients, partners, and society at large. Your studies will focus on the traditional sales and digital marketing skills needed to be prepared for lots of different types of marketing. Factual and conceptual knowledge, problem solving, and communication are paired with experiential learning and the use of information technology. The result is developing expertise valued in a variety of business settings and industries.

Marketing and Integrated Communication program aims to develop Marketing and Communications managers who can base their managerial activities on consumer data analysis. Therefore You will learn how to conduct marketing research and perform statistical analysis of consumer-linked data and how to interpret findings. You will study strategic marketing and strategic brand management. During your studies of integrated communication, digital marketing communication and corporate communication management, you will learn how to communicate with different stakeholders. You will have an opportunity to study marketing-related subjects, such as cross-cultural management, sales management organisational psychology, etc.

Bachelor of Science in Business Administration - Marketing prepares you with relevant skills that keep organizations running smoothly. You will focus on hands-on problem-solving, case studies, group work, and interaction with community professionals—giving you the team-building skills and technical competencies to excel in your field.

Developed by industry-leading experts, this certification program will introduce you to the most relevant and transformative aspects of digital marketing. Subject matter experts from leading companies, such as Google, Facebook and Linkedin collaborate with the Digital Marketing Institute on the design and development of program materials, so your learning is shaped by their practical experience, expert insight and case studies.

Students who choose the Entrepreneurial Business Administration pathway of the BBA degree, and the specialisation in Entrepreneurship & Digital Marketing are often interested in starting their own companies at the end of their studies, especially in the field of digitalisation, marketing & sales. It is a challenging programme and fully packed with business and entrepreneurship projects.

The MBA in Marketing Management at UE is designed to prepare you for the challenges and opportunities facing marketers today. Our practical teaching methods, complemented by case studies and interactive projects, ensure that you not only gain theoretical knowledge but also develop the practical skills that are required in the real business world.

Become a marketing professional and help drive results. Learn the business of marketing and how to apply it in the real world. Lots of hands-on experience. Be job-ready or pursue further studies. Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals.

In the Bachelor of Science in Marketing Communication, classroom studies promote written and critical-thinking skills, as well as theoretical and applied knowledge necessary to function in this complex and demanding field. Coursework includes a focus on traditional and social media marketing, public relations and client development. Students are given a basic understanding of the industry and how marketing and communication impact the individual and society, both locally and globally. Students are prepared to succeed as they move into their three-week and semester-long internships.

The University of Vic – Central University of Catalonia offers a two-week summer program on Marketing & Business 4.0 in Barcelona. The program focuses on the following: Evolution of strategic marketing from the beginning right through to latest trends; learning how to build experiences that link with the consumer emotions through real case studies and projects; and interpreting large amounts of data for the introduction of new upcoming products.

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.

The BA (Hons) Business Studies programme provides each student with comprehensive knowledge and understanding of modern business studies subjects and establishes a firm foundation for the development of a career in the business profession. The programme is structured in a way that provides each student with the opportunity to study for either a general or a specialist Honours degree in Business Studies. The programme offers students the choice of four options for the completion of their Honours Degree. These pathway study options are Bachelor of Arts (Honours) Business Studies – ( without specialism ); Bachelor of Arts (Honours) Business Studies – (with Accounting and Finance specialism); Bachelor of Arts (Honours) Business Studies – (with Marketing specialism); Bachelor of Arts (Honours) Business Studies – (with Management – Human Resource Management specialism).

Offered by the Kogod School of Business, the Marketing (MS) program provides students with an opportunity to obtain advanced training in marketing and is designed to prepare them for a variety of professional careers in marketing and related areas. Students who successfully complete the Marketing (MS) will be well-prepared to work in a variety of specialized marketing areas, including brand management, non-profit marketing, social marketing, internet marketing, and direct marketing.