Master in Communication Studies: Communication, Marketing and Advertising (Double Degree)
Lisbon, Portugal
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 680 / per month *
STUDY FORMAT
On-Campus
* international students
Key Summary
Introduction
The Master’s Degree in Communications Studies with a major in Communication, Marketing, and Advertising in partnership with the LUMSA University (Rome, Italy) program correspondingly ensures the learning of a broad set of competencies and development skills that enable the student integration into job markets increasingly demand professionals capable of responding effectively to the new demands for managing both strategic and operational marketing communication within different organizations.
To best deepen their knowledge, students become familiarised with the opportunities, methods, and tools in the marketing and communication field, to address the possibilities, challenges, and concerns posed in highly competitive markets by the extensive presence and use of emerging media and communication technologies in today’s societies.
This Master’s program is renowned for the high employability rate of its students. This stems from its combination of solid theoretical training and the application of knowledge to concrete cases to boost the autonomy of students in terms of the development of professional projects as well as scientific research.
Awards and Partnerships
To maintain a dynamic relationship with the market, focused on acquiring knowledge and developing professional skills, the Master's Degree in Communication Studies runs a range of different partnerships with public and private organizations.
Through those partnerships, the Faculty of Human Sciences can reward students attaining high academic performance levels with awards and internships.
Rádio e Televisão de Portugal (RTP)
- Internships and field work.
OCI - Observatory of Internal Communication and Corporate Identity
- "Best Academic Work FCH-UCP" provides public appreciation and recognition of an academic study on internal communication, corporate identity, and branding.
Admissions
Scholarships and Funding
In order to maintain a dynamic relationship with the market, focused on acquiring knowledge and developing professional skills, the Master's program runs a range of different partnerships with public and private organizations.
For detailed information, please visit our website.
Curriculum
1st Year @FCH-CATÓLICA
1st Semester
- Media, Society & Culture
- Research Methods
- Strategic Marketing
- Advertising
2nd Semester
- Advanced Studies in Communication
- Strategies and Metrics of Digital Marketing
- Consumer Behavior
2nd Year @LUMSA University
3rd Semester
- Brand Management and Media Planning
- Digital Writing and Visual Design
- Dissertation or Project
4th Semester
- Customer Relationship Management and Marketing
- Sponsorship and Fundraising
- Webdesign
- Dissertation or Project
Program Tuition Fee
Career Opportunities
The professional opportunities arising out of the major Communication, Marketing, and Advertising include the following:
- Organizations’ marketing departments;
- Advertising and publicity agencies;
- Consultancy activities for marketing and advertising;
- Corporate relations with internal and external stakeholders;
- Internal communication;
- Brand Management;
- Social Media Management;
- Press offices.
Student Testimonials
Why study at CATOLICA - Faculty of Human Sciences
Seeking to prepare competent and integral professionals, the Católica-Human Sciences Master's Degree students may draw upon a vast reputation and track record duly reflected in the high levels of employability of its students. Three of our MA Programs are ranked among the very best in the world in the fields of Arts Management, Communication Sciences, and Marketing.
With curricular options emerging from the vanguard of scientific research while tailored to the realities of the business world, the Faculty of Human Sciences presents a solid and diversified range of Master’s Degree programs.
The Católica-Human Sciences programs also draw upon a highly qualified teaching staff, including renowned international speakers with internationalization further encouraged through student exchanges and inclusion into European research networks.
Our Master’s Degrees constitute specialist options of excellence, preparing students to develop the reflective thinking necessary to becoming high-quality professionals, with ethical training, and under the care of high-profile researchers and professors.
Additionally, Católica-Human Sciences students gain access to a very broad range of partnerships and internships for the benefit of their curricular and extra-curricular activities.