This program offers students a comprehensive foundation in the dynamic fields of advertising, public relations, and branding where cutting-edge technology and creative thinking come together to shape the future of marketing. As key components of communication and marketing strategies and vital to the functioning of the creative industries, pursuing a degree in this subject opens up numerous thrilling career prospects in the realms of digital marketing, advertising, and cutting-edge branding initiatives.

Digital marketing is the promotion of products or brands via one or more forms of electronic media. It is often referred to as online marketing, internet marketing or web marketing. Digital Marketing campaigns are powerful, cost-effective, measurable and can optimise the business of any niche easily and emphatically. A Digital Marketing Course enables participants to learn and master the complete landscape of online marketing and associated channels.

Have you ever wondered what makes people choose certain brands over others? Marketing is one of the most important functions in a successful business. To gain an advantage, companies must differentiate themselves from their competitors. They need to work out how they may persuade their target audience to buy their products or services.

Consumer behavior is a field of study that focuses on individuals, groups, and organizations and the processes that consumers use to choose, obtain, and use products or services. Consumer behavior as a specialized branch of study integrates concepts from psychology, sociology, anthropology, marketing, economics, behavioral science, decision-making science and basic management.

The European master's in communication and advertising strategies prepares you to adapt a strategy to brand issues (strong competition in the field of creativity and visibility on the net), to meet the requirements of the markets and of today's society.

Advertising and sales promotion are the effective elements of the promotion mix. By large the companies now focus and invest more in advertising. Due to the invention of various technological developments, it has become more important for all the companies to work on the effective advertising strategies with the help of the digital media. To grab the wide market it is essential for the companies to devise various sale promotion techniques too. This program will help the learners to have a deeper understanding of the basics of advertising, its process and the various techniques. Learners will also have an in-depth understanding of the techniques involved in sales promotion.