MBA International Management - Data-Driven Marketing
Reutlingen, Germany
DURATION
3 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 9,600
STUDY FORMAT
On-Campus
Key Summary
Introduction
The ESB MBA at Reutlingen University offers an engaging blend of theoretical knowledge and practical skills to equip future marketing leaders. Students are taught a wide range of topics from the fundamentals of digital marketing to applications of artificial intelligence through interactive teaching methods, project collaboration, and real-world case studies. This includes acquiring expertise in statistical analysis to understand problems, developing concrete data-driven solutions and enabling effective communication with stakeholders. MBA graduates will have no problems tackling complex marketing challenges by using data-driven marketing to make informed decisions and promote ethical practices.
Gallery
Ideal Students
Graduates in all disciplines can be enrolled if they have at least two years of professional experience after completion of their bachelor's degree. Graduates in engineering, natural sciences, or the humanities will achieve graduate qualifications to enhance their career opportunities.
Admissions
Curriculum
ECTS: 90
Four of ten specializations
Core Modules: Semester 1/ winter semester (October to February)
- Business in Numbers: Accounting and Finance
- Managing Demand and Supply
- Strategizing the Future
- Managing People and Culture
- Legal Frameworks of Management
- German 1 / Business Language 1
- German 2 / Business Language 2
- Business Research Methods
- Company Placement & Project Report
- Masterยดs Thesis
Electives: Semester 2/ summer semester (March to July)
- Lean Enterprise Management
- Negotiating across Borders
- International Sales Management
- Data-Driven Marketing
- Leveraging Diversity, Equity, and Inclusion (DEI) as Organizational Drivers
- Data Analytics and Decision Making
- Sustainability Dynamics
- Organizational and Business Transformation
- Business Models for a Circular Economy
- Strategy Creation and Execution
IN-Company Project: Summer break/ semester 3/ winter semester (August to November)
Compulsory Module
- Strategy and Enterprising
- Managing Demand and Supply
- Economic and Legal Governance
- Accounting and Finance
- Organizational Behavior
Elective
- International Technology Management
- International Marketing and Sales
- International Strategy and Corporate Development
- Four of ten specializations
Master's Thesis: Semester 3/ winter semester (November to February)