MS Marketing
West Lafayette, USA
DURATION
10 up to 18 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
USD 22,605 / per year *
STUDY FORMAT
On-Campus
* Indiana residents: $22,605, Out-of-State Students: $31,350, international: $45,111. Tuition costs are subject to increase based on approval by the Purdue University Trustees.
Key Summary
Introduction
Do you wish to thrive in one of the business world's fastest-growing and most innovative fields?
Purdue University - Mitch Daniels School of Business Master of Science in Marketing (MSM) program and faculty appreciate that marketing is both an art and a science. We'll prepare you for a career in marketing consulting, marketing research/analytics, UX/UI design, business development, and more.
The MSM program will give you experience in using theoretical concepts to solve marketing problems through consulting projects, case studies, and marketing simulations. Electives and small group immersion courses allow you to tailor your curriculum to your career plans.
Admissions
Curriculum
10-Month Plan of Study
MS Marketing Required Courses
Summer
- Marketing Management
- Analytics and Marketing for Managers
- Marketing Analytics
Fall Semester, Module 1
- Digital Marketing Strategy
- Marketing Research
- Business Marketing (Marketing Knowledge elective)
- Brand Management (Marketing Knowledge elective)
Fall Semester, Module 2
- Analytics for Social Media Marketing (Analytical elective)
- New Product Development (Marketing Knowledge elective)
- Data-Driven Marketing (Analytical elective)
- Free elective
Spring Semester, Module 3
- Marketing Consulting projects
- Persuasive Communication
- Pricing Strategy and Analysis
- Customer Analytics (Analytical elective)
- Consumer Behavior and Marketing (Marketing Knowledge elective)
- Digital Marketing Applications (Analytical elective)
Spring Semester, Module 4
- Marketing Consulting Projects (cont.)
- Persuasive Communication (cont.)
- Digital Marketing Applications (cont.)
- Data-Driven Marketing
18-Month Plan of Study
Students enrolled in the traditional 18-month program will have a reduced pace in course load from the one-year MS Marketing program, and will also complete the following classes during the second fall semester:
2nd Fall Semester, Module 1
- Brand Management
- Digital Marketing Strategy
- Business Marketing
- Marketing Research
2nd Fall Semester, Module 2
- New Product Development
- Analytics for Social Media Marketing
33 credit hours are required for graduation.
Students can take up to 8 credits in free elective courses.
Program Outcome
Program Highlights
Specialized Marketing Education
Purdue’s MS Marketing program provides students with the knowledge and skills needed for a career in marketing. Our curriculum includes learning application tools that are essential for marketing. For analytics-focused marketers, we offer courses that teach advanced tools such as R and Python for marketers.
Tailored Curriculum
Various elective courses, consulting projects, and small group immersion courses provide students with many opportunities to tailor the program to their career plans.
Consulting Projects
“Learning-by-doing” activities such as consulting projects allow students to apply concepts that they are learning in the classroom to real-world problems. Active-learning projects supervised by Purdue faculty members help students turn expertise into experience and classroom knowledge into career success.
Immersion Courses
Elective courses provide in-depth knowledge around a focused topic. Immersion courses allow a small group of students to work closely with a Mitch Daniels School of Business faculty member and an industry expert to solve a current marketing problem.
Marketing Forums
Opportunities to network with Mitch Daniels School of Business alumni and meet various business leaders and entrepreneurs.
Scholarships and Funding
Each year, Purdue offers top applicants scholarships to help reduce the cost of attending the Mitch Daniels School of Business School of Management. These merit-based awards do not require any additional application as all applicants are considered. Awards will be released to admitted students approximately every two weeks.
Career Opportunities
Benefit from the expertise and guidance of the Mitch Daniels School of Business Professional Development Center (KPDC) team. KPDC's mission is to cultivate skills and strategies that champion student professional development.
The Persistent Pursuit of Career Excellence
KPDC serves as a comprehensive career center for students by providing individual counseling, job search resources, and on-campus recruiting services. Programs support students in the creation of their career path strategy and leadership development.
Whether you are a new professional, career enhancer, or career changer, we look forward to working with you.