Are you interested in studying in an international environment with studentsfrom over 40 nationalities? Would you like to learn how to determine the needs and wants of customers, and how to convince them to buy your brand and not the competitor’s? Are you ready to dive into international marketing issues? Study at Hanze University of Applied Sciences, Groningen, the Netherlands.

Students who choose the Entrepreneurial Business Administration pathway of the BBA degree, and the specialisation in Entrepreneurship & Digital Marketing are often interested in starting their own companies at the end of their studies, especially in the field of digitalisation, marketing & sales. It is a challenging programme and fully packed with business and entrepreneurship projects.

The MSc Marketing Study marketing in Groningen and use the opportunity to specialize in marketing and customer management or marketing analytics and data science. How can effective marketing strategies be aligned with sustainability goals to create a positive impact on both consumer well-being and brand reputation?

We train you to become a modern, forward-looking marketing specialist. This program will teach you how to design digital concepts and market them. During your studies, our network can connect you with companies that develop digital experiences and help customers with their online ambitions and challenges.

Marketing Management is a broad 4-year bachelor programme. It prepares you to react to the needs of customers in an international environment by offering subjects such as market research, marketing law, consumer behaviour and e-marketing.

In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.

In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions. The second part in Münster is founded on two pillars: value-based marketing and finance. You learn how to design marketing programmes that create value for both customers and the firm and how to measure the financial implications of marketing strategies.

The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) from Groningen with the expertise in Strategic Marketing from the BI Norwegian Business school in Oslo. In Groningen, you will study thoroughly methods that allow you to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science profile are used as a basis for making research-based strategic and tactical marketing decisions.

The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing and Information Systems. In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions. In Münster, the programme focuses on information systems. You will learn how marketing programs can be designed to create value for both customers and firms. You will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster.

This programme is for marketers who would like to advance their career with a master's in Marketing and Data Intelligence. Students can learn how to use data to make business decisions and deepen their knowledge of data analysis and apply research-driven insights to complex marketing challenges.

MSc in Economics and Business with a Specialisation in Marketing of our academic master's program focuses on three pivotal areas (marketing management, customer experience, and customer insights), forging a pathway that is different from other marketing programs. Our specialization in these areas arises from the fundamental recognition that the relationship among them serves as the cornerstone for achieving and sustaining a strong market presence. Therefore, we hone in on these areas with a razor-sharp focus.

Explore the different channels and forms of communication for connecting with your target audience, create strategies that build brands and strengthen customer loyalty, with the Marketing Management programme offered by NHL Stenden University of Applied Sciences

Upon successful completion of the study program students receive an international Graduate Certificate in Marketing Management awarded by the school's headquarters in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned.

The School of Business and Economics at the University of Muumlnster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Masterrsquos program in Marketing and Information Systems.

Upon successful completion of the study program students receive an international private Bachelor of Business Administration (BBA) in Global Marketing degree awarded by the school's headquarters in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned.