Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs, guides the development of new products, services or communications strategies, determines prices, and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketing Analytics studies data to evaluate marketing activities. Students will learn to analyze data through accepted approaches and procedures that results in enhanced decision-making for marketing professionals. Marketing analytics studies patterns in economic and consumer data that can be used to improve an organization’s marketing strategy. This major will provide a good foundation for the Master of Science in Data Analytics program at Moravian.

Marketing Management studies market forces and organizational capabilities to evaluate and manage marketing activities. Students will learn to analyze the market environment through accepted approaches and procedures that results in enhanced decision-making for marketing professionals.

Purdue University - Mitch Daniels School of Business MS Marketing (MSM) program and faculty appreciate that marketing is both an art and a science. We'll prepare you for a career in marketing consulting, marketing research/analytics, UX/UI design, business development, and more. The MSM program will give you experience in using theoretical concepts to solve marketing problems through consulting projects, case studies, and marketing simulations. Electives and small group immersion courses allow you to tailor your curriculum to your career plans.

The field of digital marketing is always changing. Duke's Digital Marketing Specialist teaches you foundational and advanced marketing methodologies and how to leverage the latest industry technologies. Through our program, you'll gain practical experience through live, interactive sessions, real-world case studies, and hands-on utilization of more than 30 digital marketing tools.

Become a marketing professional and help drive results. Learn the business of marketing and how to apply it in the real world. Be job-ready or pursue further studies. Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals.

Marketing is an ideal field of study if you want an action-oriented, challenging, and in-demand career where you will be solving business problems using analysis and creativity. As a JMU marketing major, you’ll be concerned with building long-term relationships and co-creating value with customers, clients, partners, and society at large. Your studies will focus on the traditional sales and digital marketing skills needed to be prepared for lots of different types of marketing. Factual and conceptual knowledge, problem solving, and communication are paired with experiential learning and the use of information technology. The result is developing expertise valued in a variety of business settings and industries.

Bachelor of Science in Business Administration - Marketing prepares you with relevant skills that keep organizations running smoothly. You will focus on hands-on problem-solving, case studies, group work, and interaction with community professionals—giving you the team-building skills and technical competencies to excel in your field.

Developed by industry-leading experts, this certification program will introduce you to the most relevant and transformative aspects of digital marketing. Subject matter experts from leading companies, such as Google, Facebook and Linkedin collaborate with the Digital Marketing Institute on the design and development of program materials, so your learning is shaped by their practical experience, expert insight and case studies.

Become a marketing professional and help drive results. Learn the business of marketing and how to apply it in the real world. Lots of hands-on experience. Be job-ready or pursue further studies. Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals.

Offered by the Kogod School of Business, the Marketing (MS) program provides students with an opportunity to obtain advanced training in marketing and is designed to prepare them for a variety of professional careers in marketing and related areas. Students who successfully complete the Marketing (MS) will be well-prepared to work in a variety of specialized marketing areas, including brand management, non-profit marketing, social marketing, internet marketing, and direct marketing.

Gain expertise in marketing analytics with an MS in Marketing and Marketing Analytics from A&M-Commerce. This flexible 1.5-year program, available in both online and hybrid formats, is recognized among the most affordable programs by U.S. News & World Report 2023. You’ll develop skills in consumer insights, digital marketing, and strategic decision-making, preparing for in-demand roles such as marketing manager and digital marketing manager. With AACSB accreditation and a STEM designation, this program provides international students with a valuable opportunity to advance their careers in a dynamic global market.

With an online digital marketing certificate from Brenau University, you will develop the analytical and technical skills needed to work in today's complex digital marketing environment. This program is designed to get you started in your marketing career or help you supplement your current education. Upon graduation, you will be able to differentiate between traditional and mobile marketing efforts, set social media and mobile marketing goals and more. Learn more and apply today!

Accredited by the International Accreditation Council for Business Education (IACBE), the online Master of Business Administration - Marketing program from Campbellsville University challenges individuals to transform their ideas into realities through innovative marketing techniques.

The online MS in marketing analytics program from the Kogod School of Business at American University prepares students to apply digital marketing and analytic skills to make data-driven decisions. You will study topics such as brand strategy, integrated marketing, and marketing analytics to further your expertise in marketing and data analysis.