The MBA in Marketing program provides students with a comprehensive understanding of marketing principles and practices in both domestic and international contexts. The program consists of core modules and specialisation modules, covering a wide range of topics.

In order to be visible internationally and regionally, tourist destinations in Oman must compete internationally and ensure they meet current and future needs of tourists. This requires more emphasis on customer orientation and sophisticated marketing practices and management. Marketing tourism is different from marketing most other products, as what is being marketed is an experience.

The BSc Marketing program focus on marketing; however, it is rooted in a broader study of business and management. Students will have the opportunity to specialize in specific areas of marketing (including digital marketing and branding) while gaining a solid foundation in the main areas of business and management.

Our training and development programmes are built on the latest thinking and research and we enhance our workshops by sharing our personal insights and experiences. The realities of the workplace are taken into account when we design customised programmes that are based on your organisation’s vision, mission values and objectives.