The Digital Marketing program is a new, innovative specialization in the field of management, conducted in English. A graduate of the Digital Marketing specialization will gain a huge range of specific competencies and skills allowing for quick career building practically in every company.

The program has been developed in collaboration with experts who on a regular basis deal with a company’s business operations in the area of marketing, innovative business strategies, and modern communication with the market. During classes, you will learn how to use modern marketing tools – programs that monitor online activities, sales and customer relationship management systems, ad managers, graphic creation programs, online press offices, and more.

The concept of marketing business management and ensuring that customer requirements constantly influence the shape and quality of the offer is now widely used in all areas of management in companies and organizations around the world.

Effective communication, planning activities and working independently within an indicated project. You will learn to comprehensively manage advertising and communication campaigns. You will expand your knowledge of the legal aspects of digital transformation. You will acquire skills in creating digital trends in marketing strategies.

If you are interested in the world around you, broadly understand globalization, you are not indifferent to the political and economic situation of our globe, and the prospect of working in an international environment is an interesting challenge for you, then you should become a student of the interdisciplinary faculty of International Relations with International Business, Trade & Marketing specialization.

MERCURI is a two-year program that focuses on the critical nature of relations between customers and companies/brands. The program will familiarize students with the complexity of customer behaviors and their determinants and explain rules, conditions, and bases for making market decisions and strategies. As such, the program will allow students to have a broader perspective based on their better understanding of the customer and their relations with companies.

Completion of this specialization prepares you to work in the field of building PR communication strategies and image shaping, as well as establishing positive relations with the social and business environment during cooperation in campaign management and cooperation with the media.

We are pleased to offer the professional course, which allows you to gain the skills required to work in the online marketing and online business models. Practical skills and competences gained during the course, include new consumer trends, customer service, sales and pricing, e-commerce, planning and building the website, content marketing.

Preparation of graduates to use digital technologies and the Internet in broadly understood internet business as a response to both the European and Polish market needs. As a result of the mission, the education process's effect in this field are the skills to use knowledge, methods, and analytical tools for effective operations on the Internet and in the broadly understood electronic business.

The changing world, clashing local and global trends, fast versus slow fashion, commercialization of collections clashing with the growing awareness of excessive consumerism, force brands to introduce innovative sales solutions.

It is a unique and innovative practical field of study educating highly qualified management staff for the needs of entities operating in the public sphere - public institutions, corporations, enterprises and third sector organizations.

The ability to properly design the image of a fashion brand, create a unique storytelling around it and create a clear image of it in the eyes of consumers is one of the most important tasks faced by communication specialists and one of the most sought-after skills on the fashion market today.

During Fashion Communications & Brand Design programme, students develop and achieve skills of creating and managing a fashion brand, building it’s identity and recognition by potential customers on the market.