The Master's Degree Program in Data-Driven Marketing, with a specialization in Marketing Intelligence, trains technical and management staff to lead and guide the collection, organization, analysis, exploration, and dissemination of marketing information in organizations. This is ranked as the best Program in Retail Sales Management & Business Development in Portugal and the 4th best in the World by Eduniversal, an international agency that publishes an annual ranking of the best MBA and Master degree programs in the world (Ranking 2024).

Iscte Business School is well-known for offering the most highly rated, business-oriented MSc in Marketing in Portugal, with a clear international focus. Our full time, two year's program is fully taught in English and is designed for students with little or no work experience and will provide them with a highly advanced qualification, both theoretical and practical, that will boost their career prospects.

The Master’s Degree in Communications Studies with a major in Communication, Marketing, and Advertising in partnership with the LUMSA University (Rome, Italy) program correspondingly ensures the learning of a broad set of competencies and development skills that enable the student integration into job markets increasingly demand professionals capable of responding effectively to the new demands for managing both strategic and operational marketing communication within different organizations.

The main objective of the MSc in Marketing is to guarantee the link between the theories and models taught and the reality of the problems in today's marketing activities. Thus, we tend to use the empirical teaching approach as much as possible, along with case studies. We have developed a pragmatic approach, which motivates students to produce useful research.

The main goal of the MSc in Marketing is to provide a solid education for professionals whose activity is developed or expected to be developed in the field of marketing, making them able to contribute to the success of brands and organizations, through the satisfaction and loyalty of customers and audiences.

The Master's Degree Program in Data-Driven Marketing, with a specialization in Digital Marketing and Analytics, is aimed at managers, experts, and other professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing data to support decision making in Web Marketing.

The Master's Degree Program in Data-Driven Marketing, with a specialization in Data Science for Marketing, aims to fill a gap in the postgraduate training of marketing professionals who need to gain new skills to be able to actively participate in the development and application of analytical marketing models. With the proposed study plan, this program presents an up-to-date structure that combines several areas of marketing with a transversal approach of data science to leverage them.

The Master's Degree Program in Data-Driven Marketing, with a specialization in Marketing Research and CRM, fills a gap in the high-level training of managers, technical staff, and other experts in marketing. It is especially targeted at technical staff and market researchers, as well as professionals involved in customer relationship management.

It provides you with the critical insights to help companies meet these new challenges through a comprehensive, integrated and rigorous curriculum that combines the fundamentals of marketing with the latest developments in theory and practice.

The MSc in Management with Specialization in Strategic Marketing From gathering consumer insights to building powerful brands, from e-commerce to social media, marketing is a critical driver of success in today's business landscape. It is a dynamic field, both for practitioners and academics. That is why many courses in this program are taught by experienced marketing professionals. The innovative curriculum is designed to equip you with the academic and professional competencies you need for managerial positions in marketing. Some of the most important topics include consumers' psychology and behavior, marketing research and strategic analysis, and financial decisions in a business context. There has never been a more exciting time to teach and work in marketing. This program is for you if you want to always be at the forefront of value creation.

The Master in Marketing and Digital Communication aims to train professionals in the skills required for an effective activity in the area of marketing and digital communication, so that they can contribute to the success of brands and organizations on the internet through attraction, satisfaction, and loyalty of digital audiences.

The master's degree in Commercial Management and Marketing is aimed at training top professionals in two of the most sensitive areas of any business organization: Commercial Management and Marketing. The compatibility of these areas in a single training path allows graduates to acquire an integrated vision of the relationship between companies and the market, thus enhancing their success.

The Post-Graduation in Digital Marketing Strategy aims to provide solid training that allows the resolution of marketing problems, contributing to the improvement of the decision-making process of companies. With a highly specialized team of professors and consultants, an updated teaching and learning program, adequate teaching and learning methodologies and an extremely active and practical operational dynamic, this innovative program focuses on the online aspect of the business network.

Preparation for the exercise of management functions with solid training in several areas in a business environment, namely in marketing, strategic management, business communication, finance and commercial direction.

The Master’s Degree in Communications Studies program correspondingly ensures the learning of a broad set of competencies and develop skills that enable the student integration into job markets increasingly demand professionals capable of responding effectively to the new demands for content production and the management of internal and/or external information.