The Master of Digital Marketing (MDMK) programme, the Graduate Diploma in Digital Marketing (GDDM) programme, and the Graduate Certificate in Digital Marketing (GCDM) programme offered by the School of Business at the Singapore University of Social Science (SUSS) provide a formal and structured learning in Digital Marketing. The programmes provide a wide range of digital marketing courses to equip our students with up-to-date digital marketing theories and ready-to-apply digital marketing practices.

The MBA in Marketing program provides students with a comprehensive understanding of marketing principles and practices in both domestic and international contexts. The program consists of core modules and specialisation modules, covering a wide range of topics.

Designed for marketers and digital specialists in this age of complexity, the ESSEC MSc in Marketing Management and Digital will enable you to acquire the concepts and tools of marketing and digital as well as the fundamentals of management.

Demand for marketers who can navigate this industry-wide transformation is strong and recruiting experts have identified a significant digital marketing talent gap - McKinley Marketing Partners' 2021 hiring report found demand outweighs supply by 59% to 19%. It means it is the perfect time to learn the skills that companies need, including: Content Marketing Customer Experience and Engagement: Conversations, Campaigns, and Conversion Marketing Automation Marketing Experimentation and Analytics Social Media Marketing Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

The Advanced Diploma in Marketing course will ensure that graduates are equipped with the necessary knowledge and skills to meet challenges in the ever-changing local and global marketing environments.

Our MA Creative Marketing & Advertising course offers those with wider business knowledge the opportunity to focus on marketing, communication, PR and advertising within the fast-growing creative industries.

Our Master of Science in Marketing Analytics and Insights program is designed to groom recent graduates to meet the growing demand for data analysts across the industries to address marketing-related issues – predicting demand and trend, understanding consumer preferences and behavioral patterns, creating new product concepts, and developing product portfolios, making pricing and promotions decisions, and formulating distribution networks.

Most organizations are ‘going digital’, but nearly 50% lack a defined strategy. Even fewer have created an omnichannel strategy that looks at how physical and digital marketing intersect.

NUS MSc in Marketing Analytics & Insights students can enroll by choosing the additional CEMS Master’s in International Management (CEMS MIM) degree. CEMS is a strategic global alliance of leading business schools, multinational companies, and non-governmental organizations. This highly-ranked, global, one-year, pre-experience MIM program emphasizes and develops management and leadership competencies with emphasis on internationalism and responsible leadership.

This specially curated programme will build your confidence and capabilities by instilling the specific know-how in you to create and command a strong digital presence and be seen as a front runner in your industry.

The Content Developer Program will develop your critical ability to assess the quality of content in different strategic contexts. You will master skills such as storytelling, content creation, video production and writing. You will also get the skills you need to succeed in the strategy, planning and production phases – as well as methods for analyzing and measuring digital channels. This program is for you who wants to start, accelerate or change career and work with content marketing, production and strategy.

Equip yourself with the latest strategies, techniques and technologies used by leading professionals to develop world-class, compelling user experience design.

Upon completing this unit, participants would have learnt the knowledge and application skills needed to direct market research.

The Professional Certificate in Retail and Sales Management is particularly designed to equip students with broad and in-depth knowledge, skills and values relevant for employment in the retail and sales industry.