The programme "Marketing Management of Business" seeks to develop students’ competence in exact analytical methods, abilities to identify factors determining the development of a business and its environment, to identify a market opportunity, to estimate the threats and the potential consequences for the business, to manage the offer so as to seize the opportunity.

The term media relations is understood by the professional public as regular communication with media via maintaining good relationships with journalists who are interested in issues of the company or public institution. The neutral, positive or negative publicity resulting from critical situations is primarily the consequence of the quality of such relationships. Relations with media are based on production and providing information.