The Department of Marketing Management was established in 2002, and it has been set in order to meet the need of the both domestic and international industry and economic development. The aim of the department is to develop according to the existing focus of national policy on business trades to advance marketing management concepts and philosophies, high management intellectuals for national enterprises, and undertake academic research. Also, it provides high-quality client responsiveness, internationally focused and industry-linked education, as well as research and commercial services. The curriculum has been developed into the following areas of study: Marketing Planning, Marketing Practice, and Business Logistics. This prepares students to organize and control marketing activities efficiently in a highly competitive and changeable environment.

this department, through this course, to understand the importance of marketing management in modern society. The course focuses on both theory and practice and uses case discussions to stimulate students' interest in learning, thinking, and application analysis of management issues encountered by real enterprises.

The Marketing planning & research room is equipped for research and teaching in a variety of project researches, classes, and symposiums for the students and faculty. The equipment includes a complete audio-visual apparatus for multimedia teaching. In-Store Service and Certification Lab The lab is used for the classes to introducing the character and operation of retail patterns, trends Introduction. It is also used for the tests of Retail POS system operation licenses. Community Marketing Lab The lab is equipped with an accessible operating environment including a computer and online network can allow the students practice their skills of building

The Department of Marketing Management was established in 2004 and due to the increased business activities of trade shows and conventions around the world in recent years, the Division of International Convention, Exhibition and Tourism Management was founded in 2009.

Key features of the development of the department ■Develop students' correct workplace concepts and attitudes. ■Professional development of marketing planning with aesthetics and creative design capabilities. ■Development of a circulation professional with the ability of micro-entrepreneurship and exhibition store managers. ■Practical-oriented curriculum planning and curriculum implementation adopt the mode of collaborative teaching and workplace experience. ■Provide students with opportunities for cross-field study, overseas internships, and international exchange students. ■Deeply cultivate the industry, establish a diversified practical learning and employment environment, and strengthen the employability of students.

The department of. Marketing. and Logistics will strive continuously. being. a leading source for the creation and dissemination of. knowledge in the science and. practice of. integrated Value Chain Management. with its unique multidisciplinary perspective, the Department. envisions integrated Value chain Management as the dynamic integration of enterprises and. their suppliers and customer. to determine, create, fulfill, and communicate value in the global environment.