‘Public Relations’ deals with topics such as event management, integrated marketing communications, lobbying, sponsorship, brand communications, crisis management, reputation management, corporate communications, and social responsibility. ‘Advertising’, on the other hand, covers topics such as copywriting, television advertising, advertising production, media planning, digital advertising, advertising photography, and creative advertising.

Bahçeşehir University’s Advertising Department trains students in creative, strategic, and research skills. It explores the purpose, impact, and creation of advertisements across media platforms, shaping professionals who excel in communicating effectively and influencing public perception.

Bahçeşehir University’s Public Relations Department trains communication professionals skilled in all areas of public relations, including corporate communication and reputation management. Students gain expertise in writing, research, digital communication, client management, and more, enhanced by workshops and project-based learning. Through industry connections, students network with influential professionals.

The Master of Science in Marketing Program (MiM) aims to successfully reflect the changes in the marketing paradigm by further integrating the newest approaches stemming from the development of digital technologies into the marketing discipline. Marketing processes built on creating value for customers can now be managed with real-time and analytical techniques.

Marketing Communications and Public Relations M.A. program is designed to incorporate disciplines of marketing communications and public relations together; with the aim to graduate experts and communication professionals who concentrate on marketing communications and public relations and can further contemplate on fundamental disciplines such as advertising, corporate communication, public relations and brand communication within an integrated perspective. Graduates of this program will have received an innovative education that extensively addresses contemporary communication dynamics.

The international business environment is currently undergoing a series of fundamental and far-reaching economic, social, technological and geo-political changes. These changes have led to the emergence of a new and different market reality