Few industries inspire as many people as the sports and events sector. With the soccer World Cup and music festivals now celebrated as major events, and sports clubs such as Real Madrid developing into large corporations, sports and events businesses are not only becoming more exciting but also increasingly lucrative.

BA Hons in Sports Business explores a variety of subjects and disciplines including; marketing, sponsorship and PR, sports management, sports digital media, sports events, grassroots, and elite sport. Employability and enterprise are key elements of this program. As such, you will have access to a range of opportunities to engage in work-related learning so that you can put theory into practice, develop professional networks and increase your graduate skill set.

This one year, fully-accredited and internationally recognised MBA program in Global Sports Management allows individuals to take up a leadership role within the sports industry. The program will open doors in team management, events organisation, marketing, and prepare for management careers in sports organisations, teams, clubs, sportspersons, venues, telecasting and events.

Join a diverse cohort of driven professionals, gain exclusive access to insights from top-tier sports executives, and elevate your strategic thinking with real-world challenges designed to make an immediate impact on your career in this online Sports MBA delivered in partnership with Barça Innovation Hub.

The course explains the sport governing and policymaking bodies in detail including recreational sport, amateur athletics, Olympic and professional sport. The course highlights the sports governance and policymaking processes in GCC countries. This course examines the application of basic principles of business marketing to diverse sectors in the sports industry. The course explores the basics of sport market segments (spectators and participants) and builds on that to identify principles for creating and maintaining deep relationships with the sport consumer. It also explores marketing operations for sport including database marketing, customer relations, and brand and line extensions in sport. It presents the basics of sponsorship, including the sponsor-sport property partnership, activating sponsorships, and assessing sponsorship effectiveness.

The Master of Sport Management at AUE is a pioneering program combining coursework, research, and practical experiences to foster innovative leaders in the thriving, global sports industry. Housed in the College of Business Administration, the sport management program has a keen focus on core business competencies practiced in the context of a diverse and growing sports market.

The purpose of this MBA degree is to prepare the next generation of sports organization leaders and reformers. The sports industry is fast-paced, exciting, and full of diverse opportunities. Whether you’re an athlete or a non-athlete sports fanatic, a career in this exhilarating and competitive field can be uniquely fulfilling, and a specialized degree in sports management can help get you there.

The sports industry is fast-paced, exciting, and full of diverse opportunities. Whether you’re an athlete or a non-athlete sports fanatic, a career in this exhilarating and competitive field can beuniquely fulfilling, and a specialized degree in sports management can help get you there.

The Sports Spectrum has expanded its boundaries, with the rising popularity of national and international competitions whether it is land, sea, or air. Backed by its rich cultural heritage and world-class infrastructure, Dubai has become the epicenter of global sports.