The Bachelor in Marketing received 02 prestigious university degrees at the same time from VNU and HELP University (Malaysia) - the first five-star university in Southeast Asia according to the ranking of QS level.

The current business environment is strongly orientated towards well-trained and effective marketing personnel. The BA (Hons) Marketing Management award, was created as a result of the demand from employers for graduates with practical marketing skills, underpinned by an understanding of the wider business framework, whether in the context of commercial, industrial, professional or public sector organisations.

Management is a joint-training program between VNU - International School and Keuka College (USA). Studying Management, students will study 2 specialized directions in Entrepreneurship and Marketing. With the application of experiential learning methods, all subjects are designed to help students to sharpen their knowledge, management skills and hands-on experience. From business analytics to digital marketing strategy, you'll learn the skills you need to succeed in today's dynamic, digital-driven business world.

The Dual Bachelor's Degree will provide students with: competency in English skills; acquisition of basic knowledge about management and the application of management and economics basics based on the science of management; ability to analyze and evaluate business activities, create an enterprise or business organization, and propose and develop startup ideas; and, effective management skills to analyze and solve practical management problems; skills to analyze requirements, propose and implement solutions; self-learning skills, ability to develop working plans and personal development goals.