This programme will enable students to build a promising professional future in their area of choice by providing them with a comprehensive understanding of the main principles, concepts, tools, trends and developments in the theory and practice of marketing.

During this programme, students will be able to study basic principles of business processes and concepts with a specialisation in Marketing. They will gain profound knowledge of management and administration procedures in order to successfully function in managerial positions. The programme will enable students to become efficiently equipped with all the necessary skills and knowledge in order to advance in international organisations and achieve positive results when operating in executive positions.

This programme aims to provide students with a theoretical framework for understanding and evaluating mass communication channels and their impact on public relations practices. This programme aims to sharpen students’ creative thinking and writing skills as well as, enhance their interest in understanding current public relations situations and trends.

Digital marketing is the promotion of products or brands via one or more forms of electronic media. It is often referred to as online marketing, internet marketing or web marketing. Digital Marketing campaigns are powerful, cost-effective, measurable and can optimise the business of any niche easily and emphatically. A Digital Marketing Course enables participants to learn and master the complete landscape of online marketing and associated channels.

Learn business administration basics and gain in-depth marketing expertise by going for the online Masters of Business Leadership in Internet Marketing at Mulungushi Ecampus.

Consumer behavior is a field of study that focuses on individuals, groups, and organizations and the processes that consumers use to choose, obtain, and use products or services. Consumer behavior as a specialized branch of study integrates concepts from psychology, sociology, anthropology, marketing, economics, behavioral science, decision-making science and basic management.

Advertising and sales promotion are the effective elements of the promotion mix. By large the companies now focus and invest more in advertising. Due to the invention of various technological developments, it has become more important for all the companies to work on the effective advertising strategies with the help of the digital media. To grab the wide market it is essential for the companies to devise various sale promotion techniques too. This program will help the learners to have a deeper understanding of the basics of advertising, its process and the various techniques. Learners will also have an in-depth understanding of the techniques involved in sales promotion.